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at the time, mostly pocket watches were produced by swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. the first waterproof watch was cleverly advertised around company the world. at the time, the public was rather skeptical if the watch would be really waterproof. however, ltd and rolex after seeing a watch in an aquarium in the watch shop window, many people were convinced. company around the world one could see windows of watch shops with an aquarium and submerged rolex ltd watches. this campaign created an enormous brand awareness for rolex. since then, rolex has continued to be be at the forefront of the watch making industry. today, almost every watch manufacturer followed rolex and offers waterproof watches.

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