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TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world''s most widely recognized luxury brand names.The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG Heuer brand. Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports,

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving rolex gold watches precision and reliability of mechanical gold and watches watches. he grouped together all the different areas and know-how that make up watchmaking. rolex gold watches thus, one of the very first true swiss gold manufacturing companies was born. through its numerous innovations, zenith has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of bertolucci, the year a new and truly innovative watch was added to its collections. the serena reflects the bertolucci style to perfection. through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative watches inspiration. its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

at the time, mostly pocket watches were produced by swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. rolex and gold the first waterproof watch was cleverly advertised around the world. at the time, the public was rather skeptical if the watch would be really waterproof. however, after seeing a watch in an aquarium in the shop window, watches many people were convinced. around the rolex world one could see gold windows of watch shops with an aquarium and submerged rolex watches. this campaign created an enormous brand awareness for rolex. since then, rolex has continued to be be at the forefront of the watch making industry. today, almost every watch manufacturer watches followed rolex and offers waterproof watches.

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